In a now digital world were customers are increasingly shopping online, high street retailers are under more and more pressure to improve operational efficiencies and entice customers back to their stores. In this blog we’ll take a look at how you can do this with the help of RFID products.

LOYALTY CARDS

Whether you’re an organization that is just getting started or a well-established retail outlet, you should definitely consider implementing a loyalty scheme for your customers. Sounds expensive, right? Well, this is a common misconception. Let’s think about the cost of marketing required to entice new customers to your store, for many this is a huge expense. When we compare this to the cost of a loyalty scheme to keep your existing customers coming back, the cost is minimal. RFID loyalty cards have many benefits to both the customer and organization. Often there is minimal hardware required, as the cards can be read with the installation of a contactless USB reader or can be linked to your existing payment reader. This makes RFID cards easier to deploy and customers enjoy a quick and easy transaction where they simply have to tap their card against such a reader. The retailer uses these cards to offer the customers a variety of incentives to come back to the store and collect vital information such as customer demographics, as well as the products they have purchased, enabling marketing teams to target customers with offers relevant to them. Overall, RFID loyalty cards are a great way to increase customer retention, provide vital information to the retailer and

STAFF ID CARDS

Having a good security system is a must in any retail environment. Not only does it protect the organization from theft but offers greater protection for staff. RFID cards can be used in a variety of ways, from staff accessing tills and computer systems, to securing physical areas within the building. Another advantage of the introduction RFID smart cards is time management of staff. With a simple tap of a card, sometimes combined with pin or biometrics for added security, you can transform operational efficiencies. Staff’s in and out times can be accurately monitored and recorded, simplifying payroll processes and ensuring staff are in the building when they should be. Not only do staff ID cards offer a number of advantages to the organization but they also make staff easily identifiable to shoppers and guests in the store. Here at Universal Smart Cards we can help you design and manufacture the perfect ID cards for your retail organization.

SECURITY TAGS

Another area of security to consider is the protection of company assets and stock. Some consider security tags an unnecessary expense, however when the cost of security tags is considered against the amount of stock that is stolen each year security tags pay for themselves! They are surprisingly simple and very reliable, so there is no need to worry about a tagged item being removed from the store without setting off an alarm when they pass a security barrier. With a number of different designs of security tags, they cannot be easily deactivated or removed by thieves without damaging the item they are attached to but still remain easy for staff to remove or deactivate with specialist equipment.

ACCESSORIES

A good first impression is key when customers enter your store, one way to ensure this is with personalized ID card accessories that carry your companies branding. Lanyards, badge holders and reels are a great way to display your staff ID cards and come in a variety of designs and colors that can be personalized with your logo, strapline or design. Not only does this support brand consistency but allows customers and colleagues to easily identify members of staff. Another advantage of branded ID card accessories is the free advertising they allow, when staff are traveling to and from work your companies ID is clearly visible to members of the public reinforcing your brand and encouraging them to visit your stores.

IN CONCLUSION

RFID products and their associated accessories offer huge potential to retail organizations. They provide great opportunities to expand your customer base, increase repeat business and enhance the security in your organization.

Universal Smart Cards have a range of these products available and a team of experts with a wealth of knowledge to support you. For more information or to discuss how we could support you with products for your retail solution contact us today on +1 800 810 4959.