Whether your business is big or small, marketing is all about making an impression. Creating promotional materials which are both memorable and engaging is something of an art form – but it doesn’t have to be a headache. In fact, by leveraging Near-Field Communication, or NFC, you can take your marketing materials to the next level and make doubly sure your business makes an impression. Here are five ways NFC can help.

  1. Deliver a digital message anywhere with NFC adhesive labelsThe power of Near-Field Communication is clear to see: deliver digital information anywhere, anytime – whether that be a website link, a video, an image – or any other data. And with NFC adhesive labels, you can truly set the power of NFC free. Imagine how widespread you can make your digital marketing with an NFC sticky label you can simply stick on some direct mail, a catalog, or whatever you like.
  1. Make yourself memorable with NFC business cardsCreating a business card that people remember has always been a challenge for business people across the world. And while it’s tempting to simply create a card that stands out visually, why not try something a little more high-tech instead? An NFC business card is a unique way to make a lasting impression on potential customers and business contacts – and it’s particularly effective now that most smartphones have NFC readers built right in.
  1. Give consumers more options with NFC-enabled product packagingNFC marketing doesn’t work only with traditional marketing methods – it enables more disruptive methods, too. If you have a product line, you might consider embedding NFC functionality into the packaging itself. Just imagine being able to access a product’s instruction manual with a simple tap of your smartphone – all of this (and more) is possible with NFC-enabled product packaging.
  1. Astound and amaze passers-by with NFC smart postersIf you’ve ever worked a trade show, you’ll know how important it is to catch people’s attention. Want a way to really amaze passers-by? Then add NFC smart posters to your marketing tool-belt. You can program any digital action you like into the NFC-enabled smart posters, then deliver marketing material with a tap of the user’s phone – so they can say goodbye to carrying around heavy brochures all day!
  1. Make a splash with NFC exhibition standsAs we’ve discussed, exhibitions and trade shows are a place where you need to make an impression. An NFC exhibition stand is a great way to do this – and to really stand out from your fellow exhibitors. With NFC enabled, you’ll be able to program in a website link, video demo, or even an app download, and attendees will be able to access this NFC marketing material by simply waving their phone near the stand. Now that’s what we call futuristic!

If you’ve not yet tried to incorporate NFC into your marketing mix, why not give it a try? There’s nothing to lose – and you might just find your next favorite marketing tactic. For any more information please contact one of our experts today.