With Christmas just around the corner, it’s time to start planning your event, and there’s no better way to make it more engaging for your guests than using NFC technology! This technology brings endless possibilities and experiences to your festive event. In this article, we take a look at just a few of the many ways you could use NFC…

INCREASE SOCIAL MEDIA ENGAGEMENT

Having NFC implemented into your event allows you to manage what content people share. Your guests will be able to post branded links, locations and share their attendance at your event with a single tap. You can even create custom green-screens for your guests to add to their posts which helps make the customers experience more enjoyable.

GAMIFICATION

Everyone loves a good festive game. By implementing NFC you can increase customer satisfaction with the introduction of games that your guests can compete in either digitally or physically, earning points towards a scoreboard. With just a tap of their phones, you can track peoples scores such as points and their times, which can be recorded and monitored online and in real-time. For example, you can have different posters around the venue and each poster entails a different game. The games can be tailored in any way you want, which could be related to your business or could follow a Christmas theme.

CASHLESS FOOD, DRINKS AND MORE!

When sending out the invitations for your event, you can supply NFC credentials, in the form of a card or wristband for example, that your guest can use upon arrival at the venue. They will be able to use these credentials for food, drinks, and gifts inside the experience. Redemption will be able to check valid credentials, helping you to track who has used what in real-time, giving you instant visibility of stock and takings. This is an easy way for your guests to pay for items without the need to carry cash and help to reduce loss and theft, for both the event organizers and guests. Guests can either pre-top up these NFC credentials online or pre-buy a package that allows them a certain amount of food or drinks, for example.

PERSONALIZATION

With customers demanding personalization, in their experience, near field communication can help deliver what the customers want. With this technology, you will be able to create the most relevant experience relating to that specific guest. This means that you will be able to make each individual feel special, for example by having their name projected on to the screen when they have arrived and scanned their NFC invite.

Not only can you create a personalized experience once guests have arrived at your event, but you can even come up with more creative invites; you could even send a bauble with and NFC tag attached with all the invite details!

In conclusion, NFC brings some great advantages for event organizers and their guests! It’s the perfect way to bring that wow factor and customize the event, whilst showing you’re on-trend with the latest technologies. So, if you’re planning a festive event this year you should definitely consider the endless possibilities that NFC technologies offer.

Want to find out more about how you can utilize NFC? Have a chat with one of our experts today!