Did you know, in the year 2020 it is expected that 3.5 billion people worldwide will own a smartphone, according to a study conducted by Statista? That’s almost half of the world’s population! Most modern devices have NFC (or near field communication) capabilities, meaning that Smart Posters can reach this number of people effortlessly.

Are you making the most of this incredible advertising opportunity?

WHAT IS AN NFC POSTER?

A smart NFC poster is quite simply an optimized advertising poster, improved by the use of an NFC sticker. Adding this technology to posters enables communication using NFC-enabled smartphones. Businesses worldwide use this technology to direct customers to websites, contact details or even to a promotional video! They are very popular due to the simple fact that most devices people already own have access to this feature, and so it offers a service to the customer which they can use easily. In addition to this, they are a remarkably affordable way to build your business reputation.

HOW CAN YOU MAKE USE OF SMART POSTERS IN YOUR BUSINESS?

Smart posters are outstandingly adaptable, meaning that their features can be applied to countless industries. If you are in the healthcare industry and want more people to book in to get their flu jab, you could use NFC posters to direct people to a web page all about the benefits of the vaccination and the information you need to book it! Another example could be for e-commerce businesses looking to build their brand awareness, simply link to your website from any poster advertising products or services!

The actual act of using a device to scan the poster helps to encourage a memorable link in your consumer's brain, helping to get your message across more effectively. The posters help clients to act right there and then on what they are seeing, whilst also improving the overall user experience – a marketers dream when looking to create a successful advertising campaign! And of course, due to the nature of web pages and the ability to gather analytical data such as the number of people who visit the page, you have a definite way to see whether your advertising campaign has been successful with a large number of people.

HOW CAN YOU CREATE YOUR OWN NFC POSTER?

It’s really clear to see the benefits of using Smart Posters in conjunction with your advertising efforts. Not only are they an affordable option, but they offer a tangible way for your customers to engage and communicate with your business whilst allowing you to collect invaluable data. This technology can be used across countless industries, are you taking advantage of it? Please remember to share this blog if you feel as though it could help any other businesses who are looking to improve their advertising efforts also!

NFC stickers can be purchased from us, they’re able to be attached simply onto a beautiful poster to enable all of the above benefits. One key design element that will always need to be on your NFC poster is some iconography to show viewers whereabouts they need to scan and also to communicate to your clients what capabilities their device needs to use the poster! If you would like any further advice on the design of your NFC poster, make sure you get in touch with a member of the staff we would be more than happy to help.