Social Media & Facebook

In today’s technology obsessed world social media plays an integral part of many organisations marketing. Encouraging customer engagement and interaction through social media channels such as Facebook, Linkedin and Twitter, is an effective marketing tool for promoting products and services to a wide range of users. Facebook alone has over 800 million active users, each communicating, interacting and influencing brands via the web and driving traffic to company websites.

Universal Smart Cards have worked with a number of organisations, particularly for events, utilising RFID technology and smart cards for Facebook integration. Event attendees are linked to their social media identity using a smart card or promotional item such as a membership card, ticket or wristband. The promotional item is swiped against a “like” station or reader which then updates their Facebook profile. In addition, the smart card, ticket or wristband can be used for venue access, cashless payments, promotions and data capture.

Universal Smart Cards can assist with supply, print and personalisation of smart cards, fobs or wristbands together with technical encoding and readers. Working with a select group of partners we can help with Facebook integration for large events/exhibitions. To find out more click on the datasheet or call +44 (0)845 230 0078.